Opportunity Information: Apply for DOS KAZ ALM PAS 21 0005
The Go Viral Network and Festival grant opportunity (Funding Opportunity Number DOS-KAZ-ALM-PAS-21-0005) is a U.S. Department of State, U.S. Mission to Kazakhstan program designed to expand and deepen the Go Viral network across Central Asia through year-round, member-driven programming and stronger digital connectivity. Offered as a discretionary cooperative agreement under CFDA 19.900, the award aims to create a more active regional community of emerging influencers and professionals by combining in-person and online activities, structured collaboration tools, and high-visibility events that help members learn from one another and from international experts. The program’s broader goal is to enhance regional connectivity, support economic development, and strengthen civil society by building durable partnerships among a rising generation of innovative Central Asian thought leaders.
At the center of the opportunity is the expectation that the selected grantee will operate as a regional coordinator and community builder. This includes planning and delivering a steady cadence of events throughout the year across multiple Central Asian locations, with programming that highlights expertise and best practices from the United States, Central Asia, and Eastern Europe. The grant emphasizes engagement that is sustained rather than one-off, meaning the grantee is expected to keep members involved over time through recurring activities, practical collaboration opportunities, and regular communications. A key feature is that programming should not be exclusively top-down; instead, the grantee must provide clear pathways for Go Viral members to propose, design, and lead activities themselves, as long as those activities align with Go Viral goals and standards. In practice, this points to a model where members are treated as co-creators: pitching ideas, hosting sessions, initiating collaborations, and shaping what the network becomes.
The program targets civic-minded Central Asian influencers ages 16 to 40 and media professionals, with a strong emphasis on individuals who already have reach and credibility in the public space. The grantee is expected to actively recruit key influencers across media, business, culture, and technology, especially those who have built significant social media audiences. These influencers are not meant to be occasional guest speakers only; the opportunity specifically calls for them to play active roles within the network and to function as core members, consultants, and/or trainers. This ties directly to a major program objective: improving participants’ ability to create constructive content with strong public resonance. The grant frames this as helping members produce positive, impactful, and "viral" content related to business, media, culture, technology, and social issues, supported by experienced social media influencers and social media marketing experts who can provide coaching and practical skill-building.
Technology and network infrastructure are also a core requirement rather than an add-on. The grantee is expected to leverage technology solutions to better connect members and simplify collaboration, including maintaining a reliable contact database, communicating regularly with members, facilitating ongoing engagement, and integrating external applications and social media properties as needed. In other words, the network is expected to function like a living community with up-to-date member information, consistent outreach, accessible collaboration channels, and a digital ecosystem that makes it easy for people in different cities and countries to find each other, coordinate, and amplify each other’s work. This technical backbone supports another objective: producing and amplifying content that elevates the profile of Go Viral members, inspires innovation, and strengthens the Go Viral brand regionally.
A signature deliverable is the organization of Go Viral Festivals, designed to bring members together both virtually and in person when possible. These festivals are intended to be dynamic convenings at both regional and country levels and to feature leading innovators from Central Asia alongside voices from the United States and Eastern Europe. The festivals are positioned as capstone moments that energize the community, showcase member achievements, and create cross-border connections, while the rest of the year’s activities build the relationships and skills that make those convenings meaningful.
Operationally, the grantee is also expected to coordinate closely with U.S. Mission Public Affairs Sections and American Spaces throughout the region. This collaboration is meant to help connect influencers, align program efforts with local context and outreach channels, and ensure the network’s activities complement broader public diplomacy and community engagement work already happening through American Spaces. Overall, the opportunity funds one award with a ceiling of $600,000 (expected awards: 1), originally posted April 22, 2021, with an original closing date of June 7, 2021, and it calls for a capable implementing organization to manage a complex blend of community-building, content and training, event production, and digital network management across Central Asia.Apply for DOS KAZ ALM PAS 21 0005
- The Department of State, U.S. Mission to Kazakhstan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Go Viral Network & Festival" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.900.
- This funding opportunity was created on Apr 22, 2021.
- Applicants must submit their applications by Jun 07, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $600,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs): Go Viral Network and Festival (DOS-KAZ-ALM-PAS-21-0005)
1) What is the Go Viral Network and Festival grant opportunity?
The Go Viral Network and Festival grant opportunity (Funding Opportunity Number DOS-KAZ-ALM-PAS-21-0005) is a U.S. Department of State, U.S. Mission to Kazakhstan program designed to expand and deepen the Go Viral network across Central Asia. It focuses on year-round, member-driven programming, stronger digital connectivity, and high-visibility events that help members learn from one another and from international experts.
2) Who is offering this grant?
This opportunity is offered by the U.S. Department of State through the U.S. Mission to Kazakhstan.
3) What type of award is this?
The award is a discretionary cooperative agreement under CFDA 19.900.
4) What is the main goal of the program?
The program aims to create a more active regional community of emerging influencers and professionals across Central Asia. Its broader goal is to enhance regional connectivity, support economic development, and strengthen civil society by building durable partnerships among innovative Central Asian thought leaders.
5) What does the selected grantee need to do at a high level?
The selected grantee is expected to operate as a regional coordinator and community builder. This includes delivering year-round programming across multiple Central Asian locations, strengthening digital connectivity, enabling member-led activities, and producing high-visibility events such as Go Viral Festivals.
6) Is the program expected to be year-round or a single event?
The opportunity emphasizes sustained engagement rather than one-off events. The grantee is expected to keep members involved over time through recurring activities, practical collaboration opportunities, and regular communications.
7) What does “member-driven programming” mean in this opportunity?
Programming should not be exclusively top-down. The grantee must provide clear pathways for Go Viral members to propose, design, and lead activities themselves, as long as those activities align with Go Viral goals and standards. Members are treated as co-creators who can pitch ideas, host sessions, initiate collaborations, and help shape the network.
8) Who is the target audience for the Go Viral network?
The program targets civic-minded Central Asian influencers ages 16 to 40 and media professionals, with an emphasis on people who already have reach and credibility in the public space.
9) What kinds of influencers does the program want to recruit?
The grantee is expected to actively recruit key influencers across media, business, culture, and technology, especially individuals who have built significant social media audiences.
10) Are influencers expected to participate only as guest speakers?
No. The opportunity specifically calls for influencers to play active roles within the network and to function as core members, consultants, and/or trainers, not just occasional guest speakers.
11) What skills or outcomes should the program help participants develop?
A major objective is improving participants’ ability to create constructive content with strong public resonance. The program aims to help members produce positive, impactful, and “viral” content related to business, media, culture, technology, and social issues.
12) What role do experts and trainers play?
The opportunity anticipates using experienced social media influencers and social media marketing experts to provide coaching and practical skill-building to Go Viral members.
13) What geographic scope does the program cover?
The program is designed to expand and deepen the Go Viral network across Central Asia, including programming delivered across multiple Central Asian locations and regional connectivity among members.
14) What kinds of activities are expected throughout the year?
The grantee is expected to plan and deliver a steady cadence of events throughout the year, combining in-person and online activities and using structured collaboration tools. Programming should highlight expertise and best practices from the United States, Central Asia, and Eastern Europe.
15) What technology and digital infrastructure is required?
Technology is described as a core requirement. The grantee is expected to leverage technology solutions that connect members and simplify collaboration, including maintaining a reliable contact database, communicating regularly with members, facilitating ongoing engagement, and integrating external applications and social media properties as needed.
16) What does the opportunity mean by “stronger digital connectivity”?
It points to a functioning digital community with up-to-date member information, consistent outreach, accessible collaboration channels, and a digital ecosystem that makes it easier for members in different cities and countries to find each other, coordinate, and amplify each other’s work.
17) Is content production and amplification part of the deliverables?
Yes. The technical backbone supports the objective of producing and amplifying content that elevates the profile of Go Viral members, inspires innovation, and strengthens the Go Viral brand regionally.
18) What are Go Viral Festivals?
Go Viral Festivals are signature deliverables designed to bring members together virtually and in person when possible. They are intended to be dynamic convenings at both regional and country levels.
19) What is the purpose of the Go Viral Festivals within the overall program?
The festivals serve as capstone moments that energize the community, showcase member achievements, and create cross-border connections. The rest of the year’s activities are meant to build the relationships and skills that make those convenings meaningful.
20) Who is expected to participate in festivals and major events?
The festivals are expected to feature leading innovators from Central Asia alongside voices from the United States and Eastern Europe, while also bringing together Go Viral members across the region.
21) How does the program connect with U.S. Mission offices and American Spaces?
The grantee is expected to coordinate closely with U.S. Mission Public Affairs Sections and American Spaces throughout the region. This collaboration is intended to connect influencers, align program efforts with local context and outreach channels, and complement broader public diplomacy and community engagement work supported by American Spaces.
22) How many awards are expected under this opportunity?
The opportunity anticipates one award (expected awards: 1).
23) What is the maximum funding available?
The award has a funding ceiling of $600,000.
24) When was the opportunity originally posted and when was it originally due?
The opportunity was originally posted on April 22, 2021, with an original closing date of June 7, 2021.
25) What kind of organization is this grant looking for?
The opportunity calls for a capable implementing organization that can manage a complex blend of community-building, content and training, event production, and digital network management across Central Asia.
26) What makes this program different from a typical training or conference grant?
Based on the description, the program emphasizes sustained community-building, member-led programming, ongoing digital engagement infrastructure, and recurring activities throughout the year, with festivals serving as high-visibility capstones rather than the entire program.
27) What standards must member-led activities follow?
Member-led activities must align with Go Viral goals and standards, as described in the opportunity.
28) What kinds of topics should Go Viral content and programming focus on?
The opportunity highlights content and programming connected to business, media, culture, technology, and social issues, with an emphasis on constructive, positive, impactful content that can resonate publicly.
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