Opportunity Information: Apply for DOS KAZ ALM PAS 21 0005

The Go Viral Network and Festival grant opportunity (Funding Opportunity Number DOS-KAZ-ALM-PAS-21-0005) is a U.S. Department of State, U.S. Mission to Kazakhstan program designed to expand and deepen the Go Viral network across Central Asia through year-round, member-driven programming and stronger digital connectivity. Offered as a discretionary cooperative agreement under CFDA 19.900, the award aims to create a more active regional community of emerging influencers and professionals by combining in-person and online activities, structured collaboration tools, and high-visibility events that help members learn from one another and from international experts. The program’s broader goal is to enhance regional connectivity, support economic development, and strengthen civil society by building durable partnerships among a rising generation of innovative Central Asian thought leaders.

At the center of the opportunity is the expectation that the selected grantee will operate as a regional coordinator and community builder. This includes planning and delivering a steady cadence of events throughout the year across multiple Central Asian locations, with programming that highlights expertise and best practices from the United States, Central Asia, and Eastern Europe. The grant emphasizes engagement that is sustained rather than one-off, meaning the grantee is expected to keep members involved over time through recurring activities, practical collaboration opportunities, and regular communications. A key feature is that programming should not be exclusively top-down; instead, the grantee must provide clear pathways for Go Viral members to propose, design, and lead activities themselves, as long as those activities align with Go Viral goals and standards. In practice, this points to a model where members are treated as co-creators: pitching ideas, hosting sessions, initiating collaborations, and shaping what the network becomes.

The program targets civic-minded Central Asian influencers ages 16 to 40 and media professionals, with a strong emphasis on individuals who already have reach and credibility in the public space. The grantee is expected to actively recruit key influencers across media, business, culture, and technology, especially those who have built significant social media audiences. These influencers are not meant to be occasional guest speakers only; the opportunity specifically calls for them to play active roles within the network and to function as core members, consultants, and/or trainers. This ties directly to a major program objective: improving participants’ ability to create constructive content with strong public resonance. The grant frames this as helping members produce positive, impactful, and "viral" content related to business, media, culture, technology, and social issues, supported by experienced social media influencers and social media marketing experts who can provide coaching and practical skill-building.

Technology and network infrastructure are also a core requirement rather than an add-on. The grantee is expected to leverage technology solutions to better connect members and simplify collaboration, including maintaining a reliable contact database, communicating regularly with members, facilitating ongoing engagement, and integrating external applications and social media properties as needed. In other words, the network is expected to function like a living community with up-to-date member information, consistent outreach, accessible collaboration channels, and a digital ecosystem that makes it easy for people in different cities and countries to find each other, coordinate, and amplify each other’s work. This technical backbone supports another objective: producing and amplifying content that elevates the profile of Go Viral members, inspires innovation, and strengthens the Go Viral brand regionally.

A signature deliverable is the organization of Go Viral Festivals, designed to bring members together both virtually and in person when possible. These festivals are intended to be dynamic convenings at both regional and country levels and to feature leading innovators from Central Asia alongside voices from the United States and Eastern Europe. The festivals are positioned as capstone moments that energize the community, showcase member achievements, and create cross-border connections, while the rest of the year’s activities build the relationships and skills that make those convenings meaningful.

Operationally, the grantee is also expected to coordinate closely with U.S. Mission Public Affairs Sections and American Spaces throughout the region. This collaboration is meant to help connect influencers, align program efforts with local context and outreach channels, and ensure the network’s activities complement broader public diplomacy and community engagement work already happening through American Spaces. Overall, the opportunity funds one award with a ceiling of $600,000 (expected awards: 1), originally posted April 22, 2021, with an original closing date of June 7, 2021, and it calls for a capable implementing organization to manage a complex blend of community-building, content and training, event production, and digital network management across Central Asia.

  • The Department of State, U.S. Mission to Kazakhstan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Go Viral Network & Festival" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.900.
  • This funding opportunity was created on Apr 22, 2021.
  • Applicants must submit their applications by Jun 07, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $600,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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